Anthrovian Privacy Policy

Last updated: 1 December 2025

Anthrovian ("we", "us", "our") is committed to protecting your personal data and handling it responsibly. This Privacy Policy explains what data we collect, how we use it, and your rights under UK data protection law (including the UK GDPR and Data Protection Act 2018).

We will update this policy as our services evolve.

Who We Are

Anthrovian Ltd

United Kingdom

Contact: vanessa@anthrovian.com

We are the data controller for the personal data collected through our website, surveys, and mailing list.

What Data We Collect

2.1 Data you provide directly

First name

Surname

Location

Telephone Number

Email address

Collected through:

Website newsletter form (Mailchimp)

Research surveys (Tally)

Direct communication (eg email)

2.2 Research survey data

We occasionally run surveys to support our research. Participation is voluntary.

We only collect the data you choose to provide.

If you consent, we may add your email to our mailing list.

We do not collect or process sensitive data at this stage (eg. health, ethnicity, biometrics). If that changes in future, we will update this policy and obtain the appropriate consent.

3. How We Use Your Data

We use personal data for the following purposes:

3.1 Email communications

Sending newsletters, updates, research announcements, and event information via Mailchimp.

Contacting you if you have asked to participate in research or outreach.

3.2 Research and Service Development

Analysing anonymised survey responses to support our mission (cultural intelligence, digital inclusion research, etc).

Building insights that inform product development.

Survey responses used in research will be anonymised. We remove direct identifiers and use aggregated data for analysis.

3.3 Business Operations

Maintaining subscription lists

Managing event registrations

Improving our website and communications

We never sell your data.

We may collaborate with trusted partners on joint research projects. In these cases:

We will only share anonymised or aggregated data, unless we have your explicit consent to do otherwise.

4. Our Legal Basis for Processing

We rely on the following lawful bases:

Consent – for email marketing, newsletter sign-ups, and survey participation.

Legitimate interest – to analyse anonymised research data and improve our services.

Contract – if you engage with us in a commercial or partnership capacity.

You can withdraw consent at any time by clicking "unsubscribe" or contacting us.

5. How We Store and Protect Your Data

5.1 Data storage

Your personal data is stored securely using third-party services, primarily:

Mailchimp (email marketing)

Tally (surveys)

These providers may store data outside the UK, including in the United States. In such cases, transfers are protected using appropriate safeguards, such as Standard Contractual Clauses (SCCs).

5.2 Data retention

We retain personal data only for as long as necessary to fulfil the purposes outlined above:

Active subscribers: until you unsubscribe

Survey data: 3 years from collection

Inactive contacts: purged annually

5.3 Security measures

We use industry-standard encryption and access controls to protect your personal data. Only authorized team members can access personal data, and we review our security practices regularly.

5.4 Data breaches

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the ICO (Information Commissioner's Office) and affected individuals in accordance with UK GDPR requirements.

6. Your Rights

Under UK GDPR, you have the right to:

Access your personal data

Correct inaccurate data

Request deletion ("right to be forgotten")

Withdraw consent

Object to processing

Request data portability

Raise complaints with the ICO (Information Commissioner's Office)

To exercise any of these rights, email us at vanessa@anthrovian.com.

7. Automated Decision-Making

We do not use automated decision-making or profiling.

8. Children

Our services are not directed at children, and we do not knowingly collect data from individuals under 16.

9. Future Changes

As we expand to include events, new research tools, or new data types, we will update this policy and make the changes clear.

10. Contact

If you have questions, contact us at:

vanessa@anthrovian.com